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| The Moon over Burj Khalifa tower in Dubai |
The Abraham Accords opened the UAE to Israelis and here I am in Dubai for the ArabHealth 2023 convention. I'm not a big fan of trade shows but when the opportunity came up I just couldn't say no. Add to that the 10% discount on Emirates flights a week before and after the show and the connection flight to Colombo, Sri Lanka, one of my favorite surf destinations, and there you go, business and pleasure comes together.
Business first, how can you make business in a trade show?
- Set up a booth, you may say? Well, for a small company like HRZ, when looking at the huge pavilions of GE and Siemens, I don't think so. Actually I tried this once at MEDICA and wasn't happy at all with the results.